Dollar Rent A Car Reservations Now Available On Southwest Airlines® Web Site, Southwest.com
Emily Gill, Dollar Rent A Car
Linda Rutherford, Southwest Airlines
214-792-4625 firstname.lastname@example.org Tulsa, Okla., May 21, 2001: Dollar Rent A Car
today announced the expansion of its partner relationship with Southwest Airlines by enabling Southwest Airlines customers the ability to book DOLLAR® cars on southwest.com. Dollar has been a member of the Southwest Airlines Rapid Rewards frequent flyer program since 1999.
"We're pleased to add Dollar to our selection of car rental agencies available at southwest.com," said Kevin Krone, Southwest's vice president of interactive marketing. "It's our goal to make southwest.com a one-stop travel shop for our customers, and bringing Dollar into the fold adds to the choices we can offer travelers."
To celebrate Dollar joining southwest.com, Dollar is offering double credits through June 30, 2001, when Rapid Rewards members (Southwest's frequent flyer program) rent an economy size or larger vehicle, and reserve it on southwest.com using promotion code "WN13" (this special double credit offer gives the customer one full credit versus a half credit per qualified rental when the purchase is made through southwest.com. See southwest.com for full details on rules and regulations).
"Southwest Airlines customers are extremely savvy and value conscious, and southwest.com is becoming their channel of choice for making their reservations with Southwest," Fred Fleischner, Dollar's Vice President, Sales and Marketing, says. "It's a natural extension of this value that Southwest now makes DOLLAR cars available quickly and conveniently through the same channel so that Southwest customers save money in the air and on the ground." About Dollar Rent A Car
Dollar Rent A Car, a subsidiary of Dollar Thrifty Automotive Group, Inc., (NYSE: DTG), has approximately 430 worldwide locations in 26 countries, with a significant presence in Australia, Canada, the Caribbean and Latin America, including 260 locations in the United States. The company and its licensees have locations at most major airports across the nation, and a fleet of 78,000 vehicles. Through its alliance with Sixt rent a car, Dollar offers service in more than 25 additional countries covering Europe, the Middle East and Africa. DOLLAR worldwide headquarters is located in Tulsa, Okla. For additional information, the DOLLAR Web address is dollar.com. About Southwest Airlines
Southwest is now in its 30th year of operation. Southwest Airlines (NYSE:LUV), the fourth largest domestic carrier in terms of Customers boarded, currently serves 58 airports in 57 cities in 29 states. Based in Dallas, Southwest currently operates more than 2,750 flights a day with a fleet of 352 Boeing 737s with an average age of 8.2 years--one of the youngest pure jet fleets in the domestic airline industry. Southwest, the first major U.S. airline to have its own home page on the Internet, was recently named as one of the nation’s ten best that “get it” when it comes to electronic commerce in FORTUNE magazine.For the latest news about the airline, schedules, and fare information, visit the Southwest Airlines Home Gate at southwest.com