Dollar Rent A Car Revs Up Award-Winning Dollar.com Web Site
Customers Benefit from Easy Two-Click Reservation Process
Emily Gill, Dollar Rent A Car
TULSA, OKLA., Dec. 1 , 2004: Dollar Rent A Car, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE:DTG), has made the company’s award-winning Web site, dollar.com, easier than ever for customers to book a Dollar® rental car.
With just two clicks of the mouse from the dollar.com home page, customers can make or modify their reservation, as well as view their rate, including total estimated charges. Customers can also obtain a list of detailed rate information such as taxes, fees and surcharges.
In addition, another customer-friendly enhancement on dollar.com’s home page is the car finder, where customers can immediately compare different car types and features from around the globe.
“Dollar has continually provided the online customer with the best possible reservation experience, and will continue to do so by constantly adapting the site to meet the needs of existing and potential online customers,” Charlie Coniglio, Dollar staff vice president, marketing, said.
Coniglio added, dollar.com has achieved substantial growth in a relatively short amount of time. “In 2002, 18 percent of Dollar reservations came in via dollar.com. Currently, more than 30 percent of our reservations come in through the dollar.com site. The numbers tell us that our customers are having a positive online reservation experience and they are coming back to book on dollar.com.”
For Dollar Rent A Car reservations or for more information, customers can log ontowww.dollar.com, home of Dollar’s lowest rates, or can call the reservations number at 1-800-800-4000.
About Dollar Rent A Car
Dollar Rent A Car has more than 400 worldwide locations in 26 countries, with a significant presence in Canada, the Caribbean and Latin America, including more than 250 locations in the United States. Dollar serves the value-conscious traveler and is a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE:DTG) a Fortune 1000 Company headquartered in Tulsa, Okla.