Dollar Delivers Quadruple Points to Dollar Dividend Members
Tulsa, Oklahoma, August 17, 2007: Dollar Rent A Car, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG), is giving travel agents the chance to earn Dollar Dividends points four times as fast – quadrupling the rate they can earn rewards that are loaded on American Express® branded prepaid cards.
From August 15, 2007 through October 15, 2007, Dollar Dividends members will earn quadruple points for car rental bookings of three days or more made at any DOLLAR® location worldwide. The vehicle must be a compact car or larger, and the rental must be a minimum of three days and picked up between Monday and Wednesday.
The promotion is available on vehicles rented by October 15, 2007, and cannot be combined with other promotional offers. All bonus points will be awarded no later than December 31, 2007.
Dollar Dividends is a free program that rewards travel agents with points based upon the length of car rental booked through Dollar:
||"Normal" point levels
||Quadruple Points Promotion|
|3-4 day rentals
|5-6 day rentals
|7+ day rentals
Once agents have earned 25 points, they will receive a personalized American Express Incentive Services (AEIS) reward card that can be used virtually anywhere the American Express card is welcome. One point is equivalent to $1 of purchasing power. Points accrued upon the completion of qualifying rentals of three days or more will be added to the card balance on a daily basis.
“We’re delighted to give Dollar Dividends members the opportunity to earn rewards on car rentals four times faster,” said Brian Carpenter, vice president of sales, marketing and advertising for DOLLAR. “There’s nothing like the instant gratification agents get with this great re-loadable AEIS reward card that grows daily with every completed rental. During the promotional period, agents can put rewards in their pocket even faster.”
To enroll in Dollar Dividends, visit http://www.travelagent.dollar.com and click on the “Dividends” link to enroll. Once enrolled, you will receive a personal identification number (PID). In order to receive the quadruple bonus, your PID number must be added in the AG field (example: /SI-AG-123AA). For travel agents who prefer to book online, they may visit www.travelagent.dollar.com and include their PID in the space provided.
Once the AEIS rewards card is issued, DOLLAR will update point balances daily with new transactions. The rewards card is supported by 24/7 web and IVR point balance inquiry and customer support. Details will be provided with the reward card. For complete “Terms and Conditions,” visit www.travelagent.dollar.com.
About Dollar Rent A Car
Dollar has more than 535 worldwide locations in 48 countries, with a significant presence in Canada, the Caribbean and Latin America, including more than 250 in the United States. Dollar serves the value-conscious traveler and is a subsidiary of Dollar Thrifty Automotive Group, Inc., a Fortune 1000 Company headquartered in Tulsa, Okla. For additional information, visit www.dtag.com or www.dollar.com.
AEIS, a joint venture between American Express Travel Related Services Company Inc. and Maritz Inc., provides business-to-business reward solutions including prepaid cards, American Express® Gift Cheques and a Web-based reward management tool. Its products address a broad array of applications such as employee reward and recognition, sales incentives and consumer promotions while helping clients drive consumer and employee behaviors, build loyalty and increase brand awareness. AEIS is headquartered in Fenton, MO., and is a licensee of U.S. Patents 5,689,100 and 5,956,695. For more information, please visit www.aeis.com or contact firstname.lastname@example.org.