Dollar Rent A Car Launches First App for iPhone & iPod touch
VP, eCommerce. Global Distribution, Marketing and Advertising
Tulsa, Okla., June. 26, 2012 – Dollar Rent A Car, a subsidiary of Dollar Thrifty Automotive Group, Inc., is pleased to announce the launch of its first app for iPhone and iPod touch. The Dollar Rent A Car App allows customers to quickly and easily make reservations at Dollar locations worldwide, modify existing reservations, plan their trips with the “Around Town City Guides” and more.
“We are very excited about the release of our new Dollar Rent A Car App for iPhone and iPod touch,” said Scott Thompson, President, CEO and Chairman of the Board, Dollar Thrifty Automotive Group, Inc. “We view this offering as a natural extension of our existing mobile strategy which has seen tremendous growth this past year. We expect similar results from our new, state-of-the-art app which provides customers with the convenience of booking on the go at any Dollar location worldwide.”
The unique Dollar Rent A Car App is custom built by the Dollar Thrifty Automotive Group team and its partner, FKQ Advertising + Marketing, and is specifically designed so that users can navigate the app quickly and easily.
The app securely stores existing reservations and customer details so that renters can view them at anytime or reserve additional offerings such as a car seat or GPS. The “Around Town City Guides,” also available through the app, feature ideas and specials for dining, playing and staying at top leisure destinations so that customers can plan their trips easily with recommended restaurants, activities and hotels while saving money.
The Dollar Rent A Car App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.
About Dollar Rent A Car
Together with its corporately-owned locations and those of its franchise owners, Dollar Rent A Car has approximately 570 locations in 61 countries including approximately 260 locations in the United States and Canada with a significant presence also in the Caribbean and Latin America. Dollar serves the value-conscious traveler and is a subsidiary of Dollar Thrifty Automotive Group, Inc., headquartered in Tulsa, Okla. For additional information, visit: www.dollar.com or www.dtag.com.