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Dollar Rent A Car Joins Emirates Skywards Program

Partnership Offers More Miles in the Sky and on the Road

Chris Payne
Dollar Rent A Car
(918) 669-2236 or chris.payne@dtag.com

Tulsa, Okla., September 2, 2008 – Dollar Rent A Car, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG), is showing the sky’s the limit in launching a new frequent flyer partnership with the Emirates Skywards program.

DOLLAR® is kicking off the new relationship by offering 1,000 bonus miles on rentals of any car type rented for three days or longer. The bonus offer is available from Aug. 20, 2008 through Dec. 31, 2008 when consumers make an advance reservation using promotional code EK1K.

The 1,000 bonus miles are in addition to the regular award structures of Emirates with DOLLAR, available at all DOLLAR locations worldwide:

Dollar Rent A Car

  • 500 miles per transaction on rentals of 29 days or less 
  • 1,000 miles per transaction on rentals of 30 days or more

“Emirates Airline has a reputation for providing an excellent quality of product at a great value for consumers, as does the Dollar brand,” said Brian Carpenter, vice president of sales, marketing and advertising, Dollar Thrifty Automotive Group, Inc. “This new relationship will be beneficial to consumers who enjoy traveling to some of the world’s greatest destinations – and enjoy a great value at the same time.”

About Emirates Airline
Emirates currently serves 101 cities around the globe with a young and technologically advanced fleet of aircraft that are equipped with industry-leading comforts in the air. Recently, the airline announced plans to further expand its fleet with the purchase of 60 wide-body aircraft to support the growth of its international route network. Operations on Emirates from New York and Houston connect America to the world through the airline’s route network with extensive connections to the Far East, Australia and Africa. On October 26, Emirates will introduce service to the West Coast with a non-stop flight from Los Angeles, followed by introduction of service from San Francisco on December 15. For more information, visit www.emirates.com/usa.

About Skywards
Skywards, the award-winning frequent flyer program of Emirates Airline, is widely known as the best-in-class. It takes its members far beyond the immediate travel experience, providing more choice and rewarding passenger loyalty with travel, upgrades and other rewards. Two key aspects of the program, innovation and superior customer service, have led to skyrocketing success. It has also led to the creation of Skysurfers, a club tailored to the preferences and interests of young travellers aged between two and sixteen years of age.

All Skywards members can enjoy an extraordinary shopping experience with Emirates’ latest product, The Emirates High Street. Offering flexibility and convenience, members can shop from the comfort of their home, pay using Skywards Miles, cash, or cash plus Miles and have their purchase delivered directly to their doorstep. With a choice of over 200 products, ranging from global luxury brands to everyday lifestyle objects and accessories, there’s something for everyone. Members can log on to www.theemirateshighstreet.com to browse the hundreds of products on offer and once they have made a selection the purchase can be completed online, through the user-friendly website.

About Dollar Rent A Car
Dollar has more than 535 worldwide locations in 48 countries, with a significant presence in Canada, the Caribbean and Latin America, including more than 250 in the United States. Dollar serves the value-conscious traveler and is a subsidiary of Dollar Thrifty Automotive Group, Inc., a Fortune 1000 Company headquartered in Tulsa, Okla. For additional information, visit www.dtag.com or www.dollar.com.

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