Uber fails the BBB test
10/21/2014 5:36:37 PM
With enough experience, any business traveler learns that an airport car rental is superior to other forms of transportation when out of town. Public transit can be unreliable and confusing and cab fare adds up to exorbitant amounts. Now, one of the newest trends - ridesharing - is proving to be a bust as news comes out that industry leader Uber was denied accreditation by the Better Business Bureau.
According to The New York Times, Uber received an "F" rating from the BBB in 2014, the lowest possible rating that a company can receive from the bureau. The rating is based on comments from more than 90 Uber customers over the past three years. Many of the complaints regarded surge-pricing, which charges more for peak hours without informing the customer, leaving many feeling that they are misinformed about the cost of their rides.
"I never knew about surcharges until after the fact and was unaware, confused and uninformed," one customer wrote on the BBB site.
Additionally, Uber has failed to respond to these complaints in a timely manner, another factor that comes into play when the BBB determines a rating. With this in mind, more and more people may be looking to more affordable and reliable means of transportation, such as discount car rentals.