Dollar Rent A Car and BET.com Launch “Win a Trip Home for the Holidays” Promotion
One Lucky Person Receives a Trip to Go Home for the Holidays
TULSA, OKLA., Nov. 12, 2004: Dollar Rent A Car, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE:DTG), and BET Interactive, LLC (BET.com), will send one lucky person home for the holidays. Through Nov. 18, 2004, Dollar and BET.com are offering customers an opportunity to enter their “Home for the Holidays” contest. To enter, log onto www.BET.com/contests, fill out the registration information and submit a 50-100 word essay telling us, “Why it’s important for you and your family to go home for the holidays and how Dollar Rent A Car can help.”
The person with the winning essay, selected for originality and relevancy in comparison with all other eligible entries, will receive round-trip coach air travel for four persons to the winner’s “Home for the Holidays” family city within the continental U.S., a Dollar Rent A Car car rental for up to three days ($300 value), $100 for gas and $500 spending money.* The winner will be notified the week of Nov. 22 by phone or via e-mail.
“In conjunction with BET.com, Dollar is excited to provide the opportunity for someone to go home for the holidays, who may not be able to otherwise,” said Fred Fleischner, Dollar Rent A Car vice president, sales and marketing.
*No purchase necessary to enter, open to legal U.S. residents and entrants must be 21 years or older to enter. Limit one entry per household. For more detailed contest rules and regulations, log onto bet.com.
About Dollar Rent A Car
Dollar Rent A Car has more than 400 worldwide locations in 26 countries, with a significant presence in Canada, the Caribbean and Latin America, including more than 250 locations in the United States. Dollar serves the value-conscious traveler and is a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE:DTG) a Fortune 1000 Company headquartered in Tulsa, Okla.
BET Interactive’s signature offering BET.com is the country’s leading on-line media platform for African Americans. Averaging over 5.7 million visitors per month, BET.com has received numerous accolades for its content and community applications including awards from the National Association of Black Journalists, Scripps-Howard Media, Interactive Design magazine and Black Enterprise. BET Interactive, LLC is a division of Viacom’s (NYSE: VIA and VIA.B) subsidiary BET, the nation’s leading television network providing quality entertainment, music, news and public affairs programming for the African-American audience.
In addition to general content offerings (on news, health, careers, music, entertainment, dating and beauty) tailored to the unique preferences and issues of African-Americans, BET.com has programmed content and tools on the message of financial literacy and financial empowerment through initiatives on it’s money and home buying channels.