Dollar Launches Dollar Dividends, Rewards Travel Agents with Points Toward AmEx Gift Cards
Tulsa, Oklahoma, July 31, 2006: Dollar Rent A Car, a subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG), today launches a new travel agent loyalty program that will have travel agents earning cash with every rental.
Called Dollar Dividends, this new program – available free of charge – will reward travel agents who enroll with points based upon the length of car rental booked with Dollar®. Once agents have earned 25 points (1 point = $1), they will receive a personalized American Express branded reward card that can be used anywhere the American Express card is accepted. The card may be used for dining, entertainment, gifts . . . whatever the agent desires.
“Dollar Dividends is a fantastic new program for travel agents, and the beauty is in its simplicity,” said Scarlete Pelfrey, director of travel industry sales. “In addition to earning cash on car rentals they are already booking, agents will love this program because, unlike our competitors, their point balance and cash rewards will be updated every day. Once the card is earned, Dollar will provide instant gratification with this great re-loadable AmEx reward card that grows daily with every completed rental. The more agents book Dollar, the more dollars get loaded on to their AmEx card.”Here’s how Dollar Dividends works. Qualifying travel agents will earn:
- 3-4 day rentals = 1 point
- 5-6 day rentals = 2 points
- 7+ day rentals = 5 points
One point is equivalent to $1 of purchasing power. Points and dollars will be added to the card balance on a daily basis, with points accrued upon the completion of qualifying rentals of three days or more.
How to Enroll
Enrollment in the program is easy – and it’s free. Agents are asked to visit http://www.travelagent.dollar.com and click on the “Dividends” link to enroll by answering a few brief questions. Once they have completed the enrollment process, agents will receive a personal identification number (PID). A PID is necessary for agents to:
- Book qualified Dividends reservations;
- Keep track of their earnings on the statement page of travelagent.dollar.com; and
- Change their enrollment profile.
Once the American Express rewards card is issued, Dollar will update point balances daily with new transactions. To check their Dollar Dividends point balance, agents can simply visit http://www.encompasscard.com or call 1-888-262-0390.
How to Book a Dividends Reservation
Agents booking via the GDS will simply add their PID number in the AG field (example: /SI-AG-123AA). For travel agents who prefer to book online, they may visit travelagent.dollar.com and include their PID in the space provided.
The Dollar Dividends program is open to travel agents, 18 years of age and older, employed by travel agencies in the U.S. and Canada who book rentals with Dollar Rent A Car. Dollar reserves the right to reject any application for enrollment in the program. Transactions eligible for Dollar Dividends are defined as completed rental transactions that were originally booked by a travel agent member for rental at Dollar locations worldwide. Members must earn the American Express reward card within 12 months of enrollment. If the Member has not earned 25 points within the first twelve months after enrollment or if the account has no activity for six (6) consecutive months, all earned points in the account will be forfeited and enrollment in the Program will be suspended pending re-enrollment in the Program. No reward points will be earned on reservations in which the qualifying PID number is missing, incomplete or incorrect. Dollar reserves the right to suspend or terminate the program at anytime. Other restrictions may apply. For complete “Terms and Conditions,” visit www.travelagent.dollar.com.
About Dollar Rent A Car
Dollar has more than 535 worldwide locations in 25 countries, with a significant presence in Canada, the Caribbean and Latin America, including more than 250 in the United States. Dollar serves the value-conscious traveler and is a subsidiary of Dollar Thrifty Automotive Group, Inc., a Fortune 1000 Company headquartered in Tulsa, Okla.